The Problem with Salespeople

The Problem with Salespeople:
Most salespeople are either under-trained, over-trained, wrongly trained, poorly trained, incorrectly trained or simply untrained! 83 percent do make some sales, some of the time. But, of the remaining stellar 17 percent, less than a handful sell or close sales predictably well.

Most sales managers count on a mere handful to sell consistently, hoping the others will make a few sales before they get fired or leave on their own. The result is LOST SALES… LOST INCOME… LOST SALES COMMISSIONS. 

This problem hurts both sides. It won’t go away until something changes. 

But it’s not the fault of salespeople.

You see, fundamental data have gone missing from other sales-training methods and approaches. Were this not so, the majority of salespeople would perform FAR better than they do; given fundamentally sound, complete training, the greatest percentage would perform better; even the best producers’ numbers would go up.

Fortunately, it IS possible to train salespeople well.

Front Cover 6 Revised LMSMOur book/course combination, LISTEN MORE SELL MORE, proves that salespeople CAN be trained to perform better and to close more sales once they learn the complete and correct data, and then DRILL IN what they’ve learned.

Our training method cannot be found anywhere else! We target and improve exact skills every seller MUST use to open, control, and close EVERY qualified opportunity.

“If you really want to know what makes certain salespeople very successful and others not, then you better read and do the practical drills in this incredible sales book, Listen More Sell More.” 

— Martin Runow, Chairman, Performia International.

Our trainees learn:

  • key sales-related definitions;
  • how to LEARN; how to STUDY and how to APPLY our training materials;
  • the eight steps every salesperson must CONTROL to close a sale;
  • when to begin closing… and when not to! 
  • how to close effortlessly;
  • how NOT to be an obnoxious, overbearing salesperson; and…
  • a Million-Dollar Closing Question definition! …

Taught within the pages of our sales manual, Listen More Sell More. 

Author Credentials:

Ronald Joseph Kule is an award-winning salesman and sales trainer with 39 years of experience in international sales and sales management. At his last multi-million-dollar sales position, he was #1 in Sales for 18 years in a row and first to win the coveted Top Gun trophy. Later, he received recognition as Top Trainer in Tampa Bay for a network-marketing organization. He also has coached hundreds of sales people.

Kule’s trainees agree: “Using the Listen More Sell More sales approach is not only better for me, but better for my prospects and customers.

International Consultants Recommend This Book!

“This is an excellent book, loaded with practical methods and techniques to help you sell more – faster and easier.”

— Brian Tracy, renowned Author, Speaker & Sales Consultant 

Very good book for people who are looking to develop their skills in salesmanship.”

— Patrick Valtin, Founder, New Era International.

“An excellent aid for training salespeople is Listen More Sell More by Ronald Joseph Kule. This is special… it is a practical guide with detailed exercises that help improve sales skills… and… allow sellers to cope with the difficulties and successfully close deals.”

— Alexander Visotsky, Business Development Consultant, Founder & CEO, Visotsky Consulting, New York City, NY.

“Ron, thank you for your dedication of your talents in assisting our company’s growth. The techniques you developed and the skill set employed in your successful sales efforts, you now teach in your sales-training book, Listen More Sell More. I could not give a higher recommendation than you or your teaching methods. Thank you for your professionalism, integrity and friendship.” 

— Rob Crisp, Real Estate Executive & former Network Marketing Blue Diamond

Behind the Book

In 1972, the author developed a fundamentally different approach to sales, which he then tested on his 22-person sales crew.  They ended up #1 in company sales for months. Throughout his 39-year sales and sales-management career, the author re-discovered that he and others sold better, and easier, when trained his way.

More than a book, Listen More Sell More includes a complete, step-by-step, sales-training course laid out on a checksheet. (A checksheet is a format followed in exact sequence. Trainees attest, upon completion of each checksheet item, that he/she understands and can apply the data studied.)

LISTEN MORE SELL MORE grabs the reader by the lapels and insists on being put into action…”

— Best-selling author, Karen Nelson Bell, Nothing Down for Women.

LISTEN MORE SELL MORE will get rid of your butterfly stomach and mind-wrenching selling fears as it fattens your sales commissions! Don’t hesitate. Learn to listen more and sell more today.  Buy LISTEN MORE SELL MORE

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To Sell More You Need to Listen More

The Art of Sales

The art of Sales is not an exacting science but it does have finite basic data that can be learned and used to predictably sell better and easier.
 
Research began in the late 1800’s for these basics, and they were found. They proved to work incredibly well all across America in the early 1900’s and, later, internationally.
 
What we added with our training manual were key understandings of the basic data, as well as practical ways of how to improve skills required to use them effectively. The end result is sales trainees who really know how to sell well… predictably well. 
If you’re alive on this Earth, sooner or later you’re going to have to sell something either commercially (products or services) or on a personal level (ideas, dreams, proposals, etc.). Given that fact, does it not make sense to learn the basic data and a method of applying them, so that you can win the sale, the idea, the dream or the proposal?
 
This book could change your life!Our book and course, Listen More Sell More, combines one easy-to-learn approach and methods for applying ithe information. This book should be a part of your library, because the return on its investment FAR outweighs its cost! We guarantee you will be able to learn its contents, improve your skills, be able to apply what you know effectively and, as a result, improve your effectiveness when selling. More sales mean you can enjoy more of what you want in life, which is something worth having!
 
If you are already trained in how to sell, this book/course will help you get more use from what you already know. One of the world’s most renowned sales consultants and best-selling authors agrees:
“This is an excellent book, loaded with practical methods and techniques to help you sell more – faster and easier.” — BRIAN TRACY.
Purchase the book today. Study the course inside and do the practical-skills exercises… and see results that you only imagined were possible! LISTEN MORE SELL MORE by Ronald Joseph Kule. Today in English, Swedish and  Spanish. Russian coming soon!

Escucha Más Vende Más – NEW Book!

KuleBooks LLC anuncia el lanzamiento de la edición de su libro ESPAÑOLA, Escucha Más Vende Más, por el autor y las ventas entrenador Ronald Joseph Kule.

KuleBooks LLC announces the release of the SPANISH edition of its book, LISTEN MORE SELL MORE,  by author and sales trainer Ronald Joseph Kule.

lmsm-spanish-front-cover

Un manual de auto capacitación, Escucha Más Vende Más consiste en ventas corregir los datos básicos y series de entrenamiento exclusivos que no sólo mejoran la comprensión de la forma de vender, sino también mejorar la capacidad de aplicar efectivamente lo que se aprende.

Escucha Más Vende Más no compite contra otros libros de entrenamiento en ventas; más bien, que les subyace, aumentar su eficacia mediante dando al alumno una mejor base sobre la cual construir su arsenal de venta de conocimiento.

En el interior de cada libro es un curso completo de formación establecido en formato paso a paso para asegurar la comprensión completa de los materiales.

La nueva edición española abre la ruta para toda la población latina para poder aprender un método de probada eficacia para la venta, así como a las ventas más cerrados. Es el primer volumen de una serie de libros de ventas que traerá por completo a la comprensión de cualquier estudiante de ventas o vendedor que deseen vender con mayor eficacia.

Esta nueva edición en español está disponible en línea en Amazon.com y en la página web del libro del autor.

© 2016 por Ronald Joseph Kule y KuleBooks LLC. Reservado.

  • * * *

A self-training manual, Escucha Más Vende Más consists in correct sales basic data and exclusive training drills that not only enhance understanding of how to sell, but also improve ability to actually apply what is learned.

Escucha Más Vende Más does not compete against other sales-training books; rather, it underlies them, enhancing their effectiveness by giving the trainee a better foundation upon which to build his or her arsenal of selling knowledge.

Inside of each book is a complete training course laid out in step-by-step format to ensure complete comprehension of the materials.

The new Spanish edition opens the route for the entire Latin population to be able to learn a proven approach to selling well and to more closed sales. It is the first volume of a series of sales books which will completely bring to understanding any student of sales or salesperson wishing to sell more effectively.

This NEW Spanish edition is available online on Amazon.com and at the author’s book website.

LISTEN MORE SELL MORE editions are available currently in English, Swedish and Spanish. A Russian edition will be released early on 2017.

© 2016 by Ronald Joseph Kule & KuleBooks LLC. Reserved.

Using 10 Essential Selling Skills

Using 10 Essential Selling Skills

What Was Created in 1898 Can Help You Today

In one sentence one of the world’s most prolific writers and respected administrators, explains the entire rationale for why salespeople are important to any business concern anywhere in any economy:

“The skill of the salesman is devoted to enhancing the desire and value in the eyes of the buyer and obtaining adequate payment.” — L. Ron Hubbard, from an article entitled “Group Sanity.”

This can be broken down to using 10 essential selling skills.

Goods and services, contrary to opinion, do not sell themselves. Madison Avenue advertising agencies, part of a multi-billion dollar sales activity, attempt to deliver messages that make product sales occur.

Even if only to develop viral, word-of-mouth recommendations from one person to another or others, advertising campaigns require someone to write the copy that will persuade viewers or listeners to understand the values of certain goods and services and want them.

However, the communication that brings people to purchase offered goods and services, is the exclusive domain of the individual salesperson. The confident exchange of goods and services for adequate payment makes the state of the world’s different economies dependent largely upon, one by one, a single salespeople and his/her using 10 essential selling skills.

Madison Avenue copy writers and the world’s salespeople, therefore, work in conjunction with each other to create not only a demand for, but also sales of, certain goods and services.

1800’s Formula Still Relevant Today

Advertising Hall of Fame inductee E. St. Elmo Lewis developed an advertising-copy formula in 1898, which swept through the American sales industry across for three decades before it fell out of use from being too popular, having losing its exclusive identity. Lewis’ formula, enhanced and improved with the addition of an author-developed training regimen that includes drills that enhance using 10 essential selling skills, is found in the acclaimed book, LISTEN MORE SELL MORE, by author Ronald Joseph Kule.Front Cover 6 Revised LMSM The lack of having, knowing, and applying correct, basic definitions and data regarding sales and selling IS the root of all sales failure. Inadequate practical drills for practice exacerbate the problem. In LISTEN MORE SELL MORE the reader learns:

  1. what sales actually IS.
  2. how to overcome fear of selling.
  3. the reason why a salesperson cannot apply what he learns
  4. how to get a sales message across to a prospect.
  5. what prevents a prospect from buying your product.
  6. what makes a prospect want your product.
  7. what people really buy! (Hint: it’s NOT your product!)
  8. when to speak and when to listen.
  9. how NOT to sell.
  10. how to WIN at selling.

About the Author Ronald Joseph Kule

Ronald Joseph Kule sold a variety of goods and services over 39 years. He tripled his newspaper route as a pre-teen. As a teenager, he earned more tips than the floor waitresses in a restaurant, while concurrently running a 21-seat food counter and building desserts for the wait staff. He also started a successful lawn-mowing service, which he expanded 5X.

He has sold door-to-door, B2C and B2B in-person and online, cold-calling and on-appointment, and to financial services business owners, presidents and boards of directors in offices and boardrooms across all 48 contiguous states and six Canadian provinces. Total sales were tens of millions of dollars.

He ranked among the Top Five for every company he represented, working exclusively on straight-commission for his entire career.

In his last sales position, he assisted an international marketing and sales company’s expansion from $200,000 annual sales to over $10,000,000, while earning Number One in Sales for 18 years in a row.

Along his way, Kule trained hundreds of salespeople on his successful selling approach that includes the 10 essential selling skills. This eventually became the basis for his sales training books and acclaimed sales training workshops delivered on contract to groups and companies worldwide.

Three earlier training books are available online at Amazon.com and Smashwords.com.

Today, Kule writes and publishes books, delivers one-day sales training workshops, and writes blogs for two companies.

Under the aegis of his market research company, Research Target Group, he consults on contract to businesses that need and want excellent market research, surveys and positioning. The services of On-Target Research, an international firm with 27 years of experience and stellar statistics, are used in delivery.

Learn to sell using 10 essential selling skills, better and easier than you ever dreamed possible. Buy and read “LISTEN MORE SELL MORE.”

© 2014 by Ronald Joseph Kule and KuleBooks LLC. All Rights Reserved.

Two Sales Tips

Two tips for handling objections:
1. Ignore them and keep going with your presentation, staying in good spirits with your prospects. A weak objection will fall away.

2. Laugh at the idea, not at your prospect. An absurd objection can be laughed at, followed by a really sincere request for an explanation of their objection. Really listen to what they reply, because either you will see the fallacy and then handle THAT … or you will see that it is legitimate and work out how your product or service is a solution for their problem.
copyright 2012 by KuleBooks LLC. All Rights Reserved.

 

My Apologies To Followers

    My apologies to those who’ve been following me and not getting much traffic from me.  I did not realize that so many were actually following!  Forgiven?

   Well, how about if I tell you I’ve been writing at least 8-10 hours every day, working on a fiction story of love & romance — one that will improve any man’s chances at everlasting relationships?  Would that be okay?

   What if I shared a selling tip with you?  My sales books are selling well in the USA and Italy.  And I did train 100s of salespersons successfully.  Here’s the tip:  The better (as in, more thoroughly) you listen, ask questions and listen to the prospect’s answers, the easier it is to close the sale later.  Prospects, if you hear the meanings of their words, will often tell you exactly how they can be sold.

   So, how’s that?  Forgiven now?

Sales Are Up

now available in Italy and online

Sales of my sales-training book are up in Italy as Italian salespersons begin to learn and utilize my unique selling approach.   The book, Vendere Meglio, piu facilmente e con Maestria, released in September 2012, and is being promoted online there, and through independent sales agents and distributors.

The self-help book is also the basic text for one-day, Better Easier Sales Technology™ (B.E.S.T.) sales-training workshops, which are conducted in Italy and America for companies that commission them.  In Italy, contact Rocco Lanata, the book’s Italian publisher, at www.vendereconmaestria.com.  In America, contact the author at www.ronkulebooks.com.  The American edition title is Sell Better, Sell Easier, Sell Anything Artfully.

Both the book and the workshops undercut other sales techniques and supply exclusive, selling exercises that improve skills immediately.  Both are recommended by international sales consultants.

   For more information about the author and his other books.

Copyright 2011 by KuleBooks LLC. All Rights Reserved.