Inside Van Gogh’s Head – a poem

 

there

fields of oats and wheat,

workers in fields at sunrise … sunset;

 

air

in daylight-filled azure,

at night stars and moon appear;

 

pair

of scythes laid on the ground,

two lovers nap dreaming together

where

harvesting takes a break for

another season;

 

Paint

what is in front of me:

I paint what I see.

 

(7/23/2011)

© 2011 by Ron Kule, Poet. Reserved.

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Escucha Más Vende Más – NEW Book!

KuleBooks LLC anuncia el lanzamiento de la edición de su libro ESPAÑOLA, Escucha Más Vende Más, por el autor y las ventas entrenador Ronald Joseph Kule.

KuleBooks LLC announces the release of the SPANISH edition of its book, LISTEN MORE SELL MORE,  by author and sales trainer Ronald Joseph Kule.

lmsm-spanish-front-cover

Un manual de auto capacitación, Escucha Más Vende Más consiste en ventas corregir los datos básicos y series de entrenamiento exclusivos que no sólo mejoran la comprensión de la forma de vender, sino también mejorar la capacidad de aplicar efectivamente lo que se aprende.

Escucha Más Vende Más no compite contra otros libros de entrenamiento en ventas; más bien, que les subyace, aumentar su eficacia mediante dando al alumno una mejor base sobre la cual construir su arsenal de venta de conocimiento.

En el interior de cada libro es un curso completo de formación establecido en formato paso a paso para asegurar la comprensión completa de los materiales.

La nueva edición española abre la ruta para toda la población latina para poder aprender un método de probada eficacia para la venta, así como a las ventas más cerrados. Es el primer volumen de una serie de libros de ventas que traerá por completo a la comprensión de cualquier estudiante de ventas o vendedor que deseen vender con mayor eficacia.

Esta nueva edición en español está disponible en línea en Amazon.com y en la página web del libro del autor.

© 2016 por Ronald Joseph Kule y KuleBooks LLC. Reservado.

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A self-training manual, Escucha Más Vende Más consists in correct sales basic data and exclusive training drills that not only enhance understanding of how to sell, but also improve ability to actually apply what is learned.

Escucha Más Vende Más does not compete against other sales-training books; rather, it underlies them, enhancing their effectiveness by giving the trainee a better foundation upon which to build his or her arsenal of selling knowledge.

Inside of each book is a complete training course laid out in step-by-step format to ensure complete comprehension of the materials.

The new Spanish edition opens the route for the entire Latin population to be able to learn a proven approach to selling well and to more closed sales. It is the first volume of a series of sales books which will completely bring to understanding any student of sales or salesperson wishing to sell more effectively.

This NEW Spanish edition is available online on Amazon.com and at the author’s book website.

LISTEN MORE SELL MORE editions are available currently in English, Swedish and Spanish. A Russian edition will be released early on 2017.

© 2016 by Ronald Joseph Kule & KuleBooks LLC. Reserved.

TOXIC-FREE – IS IT ENOUGH?

I remember when I first became aware that the toxic chemicals in consumer products I had in my home were affectingly health. It was 1978. When this was first suggested to me, I said, “No, that can’t be true. The government wouldn’t allow products to be sold that are toxic.” And I’ve heard that over and over through the years from people who can’t believe it when I tell them there are toxic chemicals in consumer products.

But the truth is, the government hasn’t been protecting us, and it looks unlikely that it will start protect us any time soon. This is why I do my work, and why you need to learn where the toxic chemicals are in consumer products and choose the safest ones. The government isn’t doing it.

Last Thursday, House and Senate negotiators reached agreement on legislation that would reform the 1976 Toxic Substances Control Act (TSCA).

Many have attempted to reform the law for years, but every attempt was blocked by the chemical industry.

This new legislation is a compromise between improved environmental standards and the demands of industry. And the chemical industry has backed the bill.

But will this help?

Here’s the current situation.

In 1977, the American Chemical Society had identified over 4 million chemicals, but only 62,000 were on the market. These were listed on the original TSCA Inventory of Chemical Substances. TSCA “grandfathered” these 62,000 chemicals, allowing these substances to remain on the market without first assessing toxic impacts. New chemicals, however, would be subject to review for health and environmental risks. Today the number of chemicals listed on the TSCA Inventory has grown to about 84,000. But the EPA has only required about 200 of these chemicals to be tested.

The Toxic Substances Control Act was intended to give the Environmental Protection Agency the power to protect the public and the environment from “unreasonable risks of injury … associated with the manufacture, processing, distribution in commerce, use, or disposal of chemical substances” But that hasn’t happened.

EPA Administrator Lisa Jackson stated in 2009, “Right now, we are failing to get this job done … not only has TSCA fallen behind the industry it’s supposed to regulate — it’s been proven an inadequate tool for providing the protection against chemical risks that the public rightfully expects. … Since 1976, EPA has issued regulations to control only five existing chemicals determined to present an unreasonable risk. Five from a total universe of almost 80,000 existing chemicals.”

But I couldn’t find even those five. [Here’s an account of one man’s search for the “Toxic Five”.]

The new legislation requires the EPA to begin evaluating the untested chemicals and prioritize high-risk chemicals well. The EPA will need to test at least 20 chemicals at any given moment and each test must take no longer than seven years.

I can’t even do the math on this. But it’s irrelevant. The point is at this rate it’s going to take thousands of years to make any meaningful progress. And it’s not going to happen in our lifetimes, or our children’s lifetimes or even our grandchildren’s lifetimes.

But the bigger issue is the new legislation still puts the testing of chemicals and the evaluation of toxicity in the hands of the government. Meanwhile, manufacturers are allowed to make and sell chemicals that harm our health and the environment, leaving consumers to decide for themselves what’s toxic and what’s not.

I agree there needs to be regulation. [Listen to my discussion on this point withBryan McGannon, Policy Director for theAmerican Sustainable Business Council (ASBC) on Toxic Free Talk Radio.]

So far, regulation hasn’t solved the problem.

But there is something that has been working: consumers are voluntarily choosing to purchase nontoxic products. And because of this market demand,manufacturers are making more and more products that do not produce “unreasonable risk of injury.”

In the last thirty years the market has gone through a tremendous shift toward nontoxic products of all kinds. Organic foods, body care products, and clothing are now commonplace. All over the world, consumers are demanding and getting nontoxic products, from producers small and large.

We can do this ourselves. It will take continued education and continued good purchases, but the plain fact is: if we don’t buy toxic products, manufacturers won’t make them. The more we buy toxic-free, the more toxic-free products will become available. Many companies are already moving in that direction.

And it’s not all that difficult to determine that a chemical is toxic. There are plenty of studies available on the internet. We all can read them. We all can choose the risks we want to take. We can all observe in our own bodies if exposure to a chemical is helping or harming our bodies.

I want to acknowledge and thank every manufacturer of toxic-free products and every consumer who buys them. Please continue! Change in the world will happen from each of us acting individually from our own sense of knowing what is right and good. There will be a tipping point. We’re already doing it, and our numbers can only increase. There is actually more agreement on this point than is visible. The shift has occurred. There is no shortage of toxic free products to choice from [just take a look atDebra’s List].

The bill is expected to reach the House and Senate floors for final votes any day now.

Let’s watch and see what happens, but still keep doing what we are doing.

The real change happens from our own hearts and our desires to be healthy and happy and support life. We each have the freedom to make our own choices in that regard, regardless of regulations.

The Declaration of Independence says:

We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.–That to secure these rights, Governments are instituted among Men.

In my opinion, every regulation should be designed to secure these unalienable rights.

At the same time, each of us as citizens and every business should take responsibility to secure these rights as well.

NEW YORK TIMES: Lawmakers Reach Deal to Expand Regulation of Toxic Chemicals

Frank R. Lautenberg Chemical Safety for the 21st Century Act

Safer Chemicals, Healthy Families Chemical Safety for the 21st Century Act

BLOOMBERG: DuPont, Dow to Get What They Asked For: Tough EPA Oversight

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

I don’t want to give the impression that the EPA is doing nothing to eliminate toxics. They are doing some things. Here is one example I was able to find.

In January 2006, the EPA invited the eight largest fluorocarbon producers to participate in the 2010/15 PFOA Stewardship Program.

There were two goals:

  • To commit to achieve, no later than 2010, a 95 percent reduction, measured from a year 2000 baseline, in both facility emissions to all media of perfluorooctanoic acid (PFOA), precursor chemicals that can break down to PFOA, and related higher homologue chemicals, and product content levels of these chemicals.
  • To commit to working toward the elimination of these chemicals from emissions and products by 2015.

According to the EPA, “All companies have met the PFOA Stewardship Program goals.”

I would love to see more programs like this from the EPA.

It really does take all of us—consumers, manufacturers, retailers, regulators, healthcare providers, the media and more—to eliminate toxic chemicals from consumer products, our bodies, and the environment.

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Aruba ~ One Happy Island

haiku by kule

During a recent visit to the island of Aruba, I attended a Public Relations Convention. One of our assignments – there were about 60 in our group – was to survey Arubans to determine what they like and on what, and whom, they do agree.

Aruba’s adopted motto is “One Happy Island,” which is printed on their auto license plates. Asking our surveys there, was easy work: Arubans are, indeed, one happy people!

Arubans love their soft, white-sand beaches and island tranquility. They would prefer that their island were larger. “My Mom” is who they trust most for advice, although spouses came in at second place.

Arubans prefer dance music with decidedly Latin sabor (flavor), but hip-hop nears the top.

Shop owners enjoy a solid rapport with tourists, which arrive almost daily by large ocean liners, when they shop in their stores and purchase their goods.

Later, we handed out to…

View original post 123 more words

How to Use Power Branding Secrets

The following guest blog is from an author and business consultant, for whom I had the honor of editing his book.

Edwin Dearborn, the author and motorhead with a strong sense of humor, and I wish you to enjoy his blog (lightly edited by me) here:

Power Branding Secrets

PBS

(37 Reasons to Buy Edwin Dearborn’s Book!)

Reason No. 1: If you are an entrepreneur working in a startup or small business, you lack the time to learn this branding and marketing game on your own. You need effective answers and you need them contained within 240 pages.

Reason No. 2: Most likely you lack the finances to hire expensive (yet extremely smart and effective) branding and marketing consultants. For less than the cost of a “Power Lunch,” you can own Power Branding Secrets.

Reason No. 3: Marketing people sometimes “explain” branding, marketing and social media in a way that leaves you confused. Power Branding Secrets will bring clarity and actionable accomplishment.

Reason No. 4: To revive your business’s economy, you will need to become more proficient at branding, marketing and sales. Power Branding Secrets demonstrates to you how to become extremely proficient in these very areas.

Reason No. 5: The best ideas, products and businesses do not necessarily succeed on their own merits; they need to be marketed, sold and distributed professionally and rapidly.

Reason No. 6: For those wanting to learn a better way to build their personal brand, Power Branding Secrets offers you insights on how to build a powerful personal brand.

Reason No. 7: I am a first time author. Help support new authors by purchasing their books. Buy my book!

Reason No. 8: I am a conservative Libertarian. I believe in a free-market system. This book will help propel our nation’s economy upward.

Reason No. 9: To understand how to succeed in business, regardless of your specialty or field, you need to learn how to brand, market and sell yourself and your business. The most successful CEOs and leaders became so because they are amazing at selling their ideas. Power Branding Secrets empowers business leaders (like you) with pragmatic know-how.

Reason No. 10: To understand the true meaning of the most abused word in advertising – “Value” – and how it relates to branding, marketing, sales and attracting new business, you will need to read Power Branding Secrets.

Reason No. 11: Blogging is the one of the most effective small-business marketing tools to promote a brand. Most business people are in the dark about blogging’s prowess. Power Branding Secrets shines light on how to blog effectively.

Reason No. 12: You either need to create or curate branded content. Power Branding Secrets clarifies how to create and curate branded content with ease.

Reason No. 13: Most businesses do not know how to establish a marketing budget. Power Branding Secrets reveals the importance of managing your marketing budget with exact tips.

Reason No. 14. In order to succeed branding requires the support of a well-drilled infrastructure. Power Branding Secrets informs you about the relationship among organizational processes and marketing success.

Reason No. 15: Power Branding Secrets explains what “content marketing” is and how it helps a brand explode with relevance, awareness and new customers.

Reason No. 16: Power Branding Secrets shows clearly the importance of Marketing and Sales working together, versus the common tragedy of these two departments working at odds.

Reason No. 17: If you have ever desired to know – with total certainty – the difference between Marketingand Sales, then you need to buy and read Power Branding Secrets.

Reason No. 18: You can discover what I refer to as “forgotten content” and how it can elevate the quality of customer service as your competitive edge in a dog-eat-dog business world.

Reason No. 19: Learn how proper market research can be conducted rapidly, easily and with very little money.

Reason No. 20: I dedicated my book to my mother, Jackie. The more books I sell, the more people will know how awesome my mother is.

Reason No. 21: I am the father of four, wonderful and beautiful children. More of my books sold means more opportunity that I create to give my children a better life.

Reason No. 22: I reveal in Power Branding Secrets why strategy is so key to building a brand. Most companies operate on hope or vague, unwritten plans. Strategic planning is an exact process that increases a brand’s chance for viability and notoriety.

Reason No. 23: In my book, I clarify and describe in detail the “Branding Triangle” and how it provides insight into the full conceptual understanding of what Branding is composed, and how to build your own triangle.

Reason No. 24: I love motorcycles and have been riding them since I was 10 years old. When I sell more books, I will be able to purchase numerous more motorcycles.

Reason No. 25: In my book, I dedicate an entire chapter to mobile marketing and actionable tips on how to become more proficient in promoting your brand in this mobile age.

Reason No. 26: I teach in my book how to leverage the power of video marketing and YouTube to reach, engage and convert more customers to your brand. You will learn how to conduct a successful video marketing program.

Reason No. 27: Your brand can easily grow by working with “Influencers.” I show you how.

Reason No. 28: I list out the four unique uses of social media. Do you know and use all four to grow your brand?

Reason No. 29: Learn my best tips on how to grow your social media followers organically. In less than 3 years, I now have over 30,000 followers on social media.

Reason No. 30: I reveal in my book how we can revive the American economy. So simple, yet very powerful and direct.

Reason No. 31: I dedicate one entire chapter to Public Relations and how to leverage it to generate positive exposure, recognition as a leader and, most importantly, additional customers.

Reason No. 32: I list out the exact 37 branding, marketing and sales leaders, which you should be following.

Reason No. 33: In Power Branding Secrets, I cover the topic of “Newsjacking”and how this could become some of your most-shared news and content, driving leads and customers to your business.

Reason No. 34: Want to become a published author? I show you the best methods to making this dream come true. This was my road map to becoming a published author.

Reason No. 35: In the second-to-the-last chapter, I detail a content marketing strategy that is the “sweet spot” between perfectly branded content and SEO.

Reason No. 36: I reveal the secret of why customers prefer to purchase branded products and services over non-branded counterparts.

Reason No. 37: Power Branding Secrets is just a damn good book! Buy my book today!

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EDWIN DEARBORN is an author, family man, motorcyclist, and 30-year, acclaimed C-level expert executive, who consults and coaches business owners internationally.

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