BIOGRAPHY FORTHCOMING

LIVING BEYOND IMPOSSIBLE ~ The Terry Hitchcock Biography ~

Synopsis

By

Ronald Joseph Kule

Nothing… not his loving mother who is out of his life more than in; nor his father who kidnaps him when he is six… not the street gang he joins and leaves; nor the empty, abandoned vehicles in dark alleys and underpasses where he sleeps as a pre-teen to get some peace and quiet in his life; not the Vermont small-town values his grandparents instill in him… nor his U.S.A.F training, his rowdy saxophone performances, raucous summer nights in Port Clinton, Ohio, nor degrees from Bowling Green State University; not his run-ins with life-threatening union bosses in Hamtramck, Michigan and Glasgow, Kentucky… nor incidents within his executive suite among the highest of C-level executives with Gulf & Western, Inc. and The Coca-Cola Company… NOTHING… prepares Terry Hitchcock for the phone call routed to his office in May of 1982—his wife, Sue Anne, is telling him to come home immediately; she has something to reveal.

Less than two years later, Sue dies of cancer, leaving behind three young children. Within a week, his employer, breaking a promise when Terry returns to work, turns his back on him. Friends, save a few, turn away from his troubles, because his family is incomplete. Well-wishes from others include adamant suggestions that he split up his children and leave them to others who know better how to raise a family. They know he has lived a business life to this point. They suspect he cannot boil water or fry eggs, let alone prepare daily meals, dress and assemble his two boys and one daughter for school, and cart them from music lessons to playing fields day in and day out; bring in income, do homework with them, tuck them in at night and make sure they feel loved every day.

Even he is not sure he can, but he guts it out with unwavering courage and commitment:

“Persistence is the only ability needed to achieve success,” he teaches his kids.

Despite personal doubts that leave many tears on his pillow for solitary fortnights, he fears for his ability to raise his family; at times, questioning his God’s apparent abandonment forced upon him.

Terry keeps his family under one roof. To him, nothing is impossible, which he proves with grit and valor alone from the beginning, eventually leading his family to its assured survival based on love and respect.

When one son suggests he must do a run to help single-parent children everywhere – the real victims who suffer the loss of a parent, he takes up the fight and, with the help of friends and sponsors, runs from St. Paul, Minnesota to Atlanta, Georgia, the distance of 75 marathons in 75 consecutive days, generating international media attention, thousands of supporters from all walks of life and children of all ages, who follow his grueling journey.

On target, he arrives in Atlanta’s Bedford-Pine Park (now Central Park) the week of the Opening Ceremonies of the 1996 Summer Olympic Games. He is greeted by Mayor Campbell and international press units from as far away as Japan. Cheers from children in schools all across America ring out, because their hero, their champion, has completed what he set out to do.

Officials invite Terry to join the Game’s Opening Ceremonies, but he declines. Feeling he has made his point and extremely tired, he returns to his hometown, courtesy of the last-ever flight of Sun Country Airlines, one of his sponsors. Over the next three months, he lies in a hospital, recovering from his fractured ankles and knees as much as his broken mental condition.

Many top athletes experience a doldrums after accomplishing major feats; yet, Terry, self-effacing and bewildered by the way he feels, never considers himself an athlete; instead, simply an ambassador for children, a Pied Piper of kids, especially those from single-parent homes.

Media in some circles call him “the REAL Forrest Gump.” When accomplished producer and director (the late) Tim VandeSteeg meets him and wishes to make a movie about him, he is rebuffed several times. Terry does keynote-speaker engagements, but only because he wants to make a difference for the parents and children in his audiences. A movie that would bring attention to him just doesn’t seem right to him… until his relentless Hollywood suitor explains that he, too, was a single-parent child and that he knows Academy-Award-winning actor Billy Bob Thornton. Thornton has told him that Terry’s story “… must be put on film and, by the way, I want to play a part in it – to be the narrator in the documentary – for FREE.”

The documentary film MY RUN wins top awards and audience accolades at 11 of 15 film festivals entered. Terry publishes A Father’s Odyssey, a book that not only reveals his daily journal notes from The Run, but also makes a moving legacy of life lessons for his proud children and for parents and children in 26 countries. Inspired readers attempt the “impossible” in their own lives. Both film and book win the prestigious Dove Award.

Now, a feature film, PUSHING LIFE, is planned for 2019.

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During The Run, a news reporter asked Terry, “What would you say to the President of the United States, if he was here right now?” His thoughtful reply resonated with all who heard him or read his book, as well as interested media from all quarters: “Mr. President, do you believe that children are our future? …”

Someone from the onlooking crowd yelled, “Well, of course they are!”

“… Then, Mr. President, why do we not have a Cabinet-level Secretary of Children to protect and defend our children and their rights, and futures?”

A movement is underfoot today to bring to fruition exactly that. The man who nearly killed himself running in favor of children’s welfare and future, now envisions an office of a Secretary of Children within the President’s cabinet. This quiet, gallant man continues to work toward this dream becoming reality; perhaps, inspiring others to help him.

Anyone wish to bet against Terry Hitchcock’s Ultimate Dream becoming a reality?

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© 2018 by Ronald Joseph Kule and KuleBooks LLC. All Rights Reserved.

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Biography Forthcoming

(27 JANUARY 2018, Clearwater, Florida) Terry Hitchcock, known in some circles as “the REAL Forrest Gump,” is a man who did the impossible: run the distance of 75 marathons in 75 days… after he had a heart attack while in training… after he had found a way to raise three children and juggle a thriving business career single-handed… after his wife died of cancer… and after he’d come to the end of his wits.

This quiet, gentle man believed his grandfather’s words, “Nothing is impossible.”  One result was this book. The news-media attention he garnered for the plight of single parents everywhere was astounding. His run was captured in a documentary film, MY RUN, narrated by Academy Award winner Billy Bob Thornton, and directed and produced by Tim VandeSteeg. The film won top honors in 11 of the 15 film festivals where it was shown, as well as the coveted Dove Award. Terry’s book, A Father’s Odyssey, became a best-seller in 27 countries, as well as winner of the DOVE Award.

A feature film about Terry, PUSHING LIFE, is slated to release late in 2018, along with Terry’s official, authorized biography now in progress, Living Beyond Impossible.

Learn more about Terry and his amazing life and accomplishments by visiting Terry Hitchcock’s personal web site. Prepare yourself for the forthcoming film and biography book – both could be the feel-good stories of 2018-2019!  BUY and READ Terry’s fascinating book.

© 2018 by Ronald Joseph Kule. Reserved.

http://terryhitchcock.wixsite.com/personalsite

The Dove-Award-winning, best-selling book that chronicles this man’s amzing run from Twin Cities to Atlanta, Georgia in the name of single-parenting, bringing attention to how hard it can be.

How To Write A Biography

How To Get Started:

First, the Idea

I had come to the conclusion that no one else was going to write about the life of Friedemann Paul Erhardt (a.k.a culinary icon CHEF TELL) and that I better do something about  that. After all, he had been my brother-in-law.

I was not sure that writing his life-story was a worthy endeavor — family and friends were in opposite camps about the man: some loved him, others hated him. I just wanted to research the facts and decide for myself.

In December of 2011, one of my sisters, Bunny Erhardt, widowed since Chef had passed away in 2007, granted my request for access to her friends and acquaintances. She gave me permission to write the first Chef Tell biography.

Embarked on my quest to discover whether this man was worthy of my time or not, I developed a three-part outline loosely fitted to the early, middle and later years of his lifetime.  As the work progressed, data gathered on my desk and on sheets of papers surrounding my desk, fitted into corresponding sections of that outline. Eventually, a timeline list of major events in Tell’s life took shape and became the backbone to my body of work.

As people’s names popped up, I jotted these down, notching a mark each time the same name appeared more than once. The resultant list directed me to individuals who would become subjects of interviews that, I hoped, would provide personal anecdotes, as well as qualify the data, which, by now, were adding up to conflicting accounts.

Fact and fiction overlapped more than a few times. These were not proverbial “truth is stranger than fiction” mishaps; either the subject of my book had lied to the press, or journalists had researched poorly their magazine and newsprint articles, or not at all. Sifting actual facts from a widespread panoply of published falsehoods circulated among articles, media interviews, and the chef himself, became the hardest part of the task!

My Virgin Interview

My first in-person interview was in the Philadelphia administrative office of Chef Georges Perrier, a contemporary of Chef Tell and one of the Top Five, premier French chefs in America. Perrier had agreed to 15 minutes only — not much time to request more than a simple, “Tell me, chef, what was important about Chef Tell?” If any more time would pass, I would wing it by following my instincts.

I had never conducted a live interview with anyone before. Working in international marketing sales (to support my writing aspirations) I had met and sold products and services to many top business executives in the financial and healthcare industries for over 18 years, but this would be my first live interview as an “Author.”

The questions I asked were never a part of my notes, and Perrier was a wonderful interview. He waxed on about his friendship with Tell as I wrote highlights on my pad of paper. My small recorder captured the actual phrases and nuanced details for later playback. I prodded infrequently and only to let Perrier loose. In the end, more than an hour had passed us by. We hugged, perhaps with a hint of tears in our eyes, because Perrier had not known that Janet Louise Nicoletti, Tell’s fiancee when the two chefs first met, had overdosed and died years earlier. Perrier’s summation of the woman said it all succinctly,
“Mon dieu, I did not know this. I knew this woman; she was simply tall, bright and beautiful.”

Later, having shelled out a twenty-dollar bill to retrieve my rented car from the union-run, Philly parking garage, I made a mental note to bring enough change to feed the street meters at future interview meetings. That evening I rewarded myself with an authentic Philly cheesesteak sandwich for making it through what I thought would be the worst of my gauntlet of interviews for this book.

Now I was proud that I had struck out on this course. Perrier, a man at the top of his profession — the same as Chef Tell — had confided to me two significant morsels:
Chef Tell was a giant of a man. I miss him. I loved him,” and “You know, maybe I’ll have you write my biography, because I like you. But, of course, it would be a very naughty book!”
(Perrier’s remark, though it made us both laugh, had served to break the ice between us early on and opened a more intimate repartee; it also gave me a reason to respond with,
“Georges, perhaps you should wait until you read my book; you may not think I can write well.”)

Each subsequent interview, each fork in the road, each turn, hill and valley on the path I took to find new information about whether I would love or hate the man who had been Chef Tell,moved me inexorably toward its own conclusion.

http://bit.ly/ChefsBiographyThe detailed story, sprinkled among never-before-released photos and Chef Tell recipes, is recorded in CHEF TELL The Biography of America’s Pioneer TV Showman Chef, the 452-page book published by Skyhorse Publishing (NYC) and available online and in bookstores in hardback, eBook and AudioBook formats. Forewords are by Emmy-winning TV hosts Regis Philbin and Chef Walter Staib.
* * *

 “WOW is a great start! This is a wonderful account of one man’s voyage and how in so many ways every reader will connect with something.  It is engaging, and takes you through all the emotions of life, leaving you to decide what is next for you, and how you will make the most of your today – it’s a testament of the human spirit.”—Tracy Repchuk, #1 Amazon.com Best Selling Author and Top Woman Speaker in the World Online Business Strategy

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Ronald Joseph Kule is an internationally published author/biographer/ghostwriter who writes non-fiction and fiction across several genres. Readers consider his work as five-star quality. Contact the author by emailing to KuleBooksLLC@gmail.com.

To Sell More You Need to Listen More

The Art of Sales

The art of Sales is not an exacting science but it does have finite basic data that can be learned and used to predictably sell better and easier.
 
Research began in the late 1800’s for these basics, and they were found. They proved to work incredibly well all across America in the early 1900’s and, later, internationally.
 
What we added with our training manual were key understandings of the basic data, as well as practical ways of how to improve skills required to use them effectively. The end result is sales trainees who really know how to sell well… predictably well. 
If you’re alive on this Earth, sooner or later you’re going to have to sell something either commercially (products or services) or on a personal level (ideas, dreams, proposals, etc.). Given that fact, does it not make sense to learn the basic data and a method of applying them, so that you can win the sale, the idea, the dream or the proposal?
 
This book could change your life!Our book and course, Listen More Sell More, combines one easy-to-learn approach and methods for applying ithe information. This book should be a part of your library, because the return on its investment FAR outweighs its cost! We guarantee you will be able to learn its contents, improve your skills, be able to apply what you know effectively and, as a result, improve your effectiveness when selling. More sales mean you can enjoy more of what you want in life, which is something worth having!
 
If you are already trained in how to sell, this book/course will help you get more use from what you already know. One of the world’s most renowned sales consultants and best-selling authors agrees:
“This is an excellent book, loaded with practical methods and techniques to help you sell more – faster and easier.” — BRIAN TRACY.
Purchase the book today. Study the course inside and do the practical-skills exercises… and see results that you only imagined were possible! LISTEN MORE SELL MORE by Ronald Joseph Kule. Today in English, Swedish and  Spanish. Russian coming soon!

Escucha Más Vende Más – NEW Book!

KuleBooks LLC anuncia el lanzamiento de la edición de su libro ESPAÑOLA, Escucha Más Vende Más, por el autor y las ventas entrenador Ronald Joseph Kule.

KuleBooks LLC announces the release of the SPANISH edition of its book, LISTEN MORE SELL MORE,  by author and sales trainer Ronald Joseph Kule.

lmsm-spanish-front-cover

Un manual de auto capacitación, Escucha Más Vende Más consiste en ventas corregir los datos básicos y series de entrenamiento exclusivos que no sólo mejoran la comprensión de la forma de vender, sino también mejorar la capacidad de aplicar efectivamente lo que se aprende.

Escucha Más Vende Más no compite contra otros libros de entrenamiento en ventas; más bien, que les subyace, aumentar su eficacia mediante dando al alumno una mejor base sobre la cual construir su arsenal de venta de conocimiento.

En el interior de cada libro es un curso completo de formación establecido en formato paso a paso para asegurar la comprensión completa de los materiales.

La nueva edición española abre la ruta para toda la población latina para poder aprender un método de probada eficacia para la venta, así como a las ventas más cerrados. Es el primer volumen de una serie de libros de ventas que traerá por completo a la comprensión de cualquier estudiante de ventas o vendedor que deseen vender con mayor eficacia.

Esta nueva edición en español está disponible en línea en Amazon.com y en la página web del libro del autor.

© 2016 por Ronald Joseph Kule y KuleBooks LLC. Reservado.

  • * * *

A self-training manual, Escucha Más Vende Más consists in correct sales basic data and exclusive training drills that not only enhance understanding of how to sell, but also improve ability to actually apply what is learned.

Escucha Más Vende Más does not compete against other sales-training books; rather, it underlies them, enhancing their effectiveness by giving the trainee a better foundation upon which to build his or her arsenal of selling knowledge.

Inside of each book is a complete training course laid out in step-by-step format to ensure complete comprehension of the materials.

The new Spanish edition opens the route for the entire Latin population to be able to learn a proven approach to selling well and to more closed sales. It is the first volume of a series of sales books which will completely bring to understanding any student of sales or salesperson wishing to sell more effectively.

This NEW Spanish edition is available online on Amazon.com and at the author’s book website.

LISTEN MORE SELL MORE editions are available currently in English, Swedish and Spanish. A Russian edition will be released early on 2017.

© 2016 by Ronald Joseph Kule & KuleBooks LLC. Reserved.

TOXIC-FREE – IS IT ENOUGH?

I remember when I first became aware that the toxic chemicals in consumer products I had in my home were affectingly health. It was 1978. When this was first suggested to me, I said, “No, that can’t be true. The government wouldn’t allow products to be sold that are toxic.” And I’ve heard that over and over through the years from people who can’t believe it when I tell them there are toxic chemicals in consumer products.

But the truth is, the government hasn’t been protecting us, and it looks unlikely that it will start protect us any time soon. This is why I do my work, and why you need to learn where the toxic chemicals are in consumer products and choose the safest ones. The government isn’t doing it.

Last Thursday, House and Senate negotiators reached agreement on legislation that would reform the 1976 Toxic Substances Control Act (TSCA).

Many have attempted to reform the law for years, but every attempt was blocked by the chemical industry.

This new legislation is a compromise between improved environmental standards and the demands of industry. And the chemical industry has backed the bill.

But will this help?

Here’s the current situation.

In 1977, the American Chemical Society had identified over 4 million chemicals, but only 62,000 were on the market. These were listed on the original TSCA Inventory of Chemical Substances. TSCA “grandfathered” these 62,000 chemicals, allowing these substances to remain on the market without first assessing toxic impacts. New chemicals, however, would be subject to review for health and environmental risks. Today the number of chemicals listed on the TSCA Inventory has grown to about 84,000. But the EPA has only required about 200 of these chemicals to be tested.

The Toxic Substances Control Act was intended to give the Environmental Protection Agency the power to protect the public and the environment from “unreasonable risks of injury … associated with the manufacture, processing, distribution in commerce, use, or disposal of chemical substances” But that hasn’t happened.

EPA Administrator Lisa Jackson stated in 2009, “Right now, we are failing to get this job done … not only has TSCA fallen behind the industry it’s supposed to regulate — it’s been proven an inadequate tool for providing the protection against chemical risks that the public rightfully expects. … Since 1976, EPA has issued regulations to control only five existing chemicals determined to present an unreasonable risk. Five from a total universe of almost 80,000 existing chemicals.”

But I couldn’t find even those five. [Here’s an account of one man’s search for the “Toxic Five”.]

The new legislation requires the EPA to begin evaluating the untested chemicals and prioritize high-risk chemicals well. The EPA will need to test at least 20 chemicals at any given moment and each test must take no longer than seven years.

I can’t even do the math on this. But it’s irrelevant. The point is at this rate it’s going to take thousands of years to make any meaningful progress. And it’s not going to happen in our lifetimes, or our children’s lifetimes or even our grandchildren’s lifetimes.

But the bigger issue is the new legislation still puts the testing of chemicals and the evaluation of toxicity in the hands of the government. Meanwhile, manufacturers are allowed to make and sell chemicals that harm our health and the environment, leaving consumers to decide for themselves what’s toxic and what’s not.

I agree there needs to be regulation. [Listen to my discussion on this point withBryan McGannon, Policy Director for theAmerican Sustainable Business Council (ASBC) on Toxic Free Talk Radio.]

So far, regulation hasn’t solved the problem.

But there is something that has been working: consumers are voluntarily choosing to purchase nontoxic products. And because of this market demand,manufacturers are making more and more products that do not produce “unreasonable risk of injury.”

In the last thirty years the market has gone through a tremendous shift toward nontoxic products of all kinds. Organic foods, body care products, and clothing are now commonplace. All over the world, consumers are demanding and getting nontoxic products, from producers small and large.

We can do this ourselves. It will take continued education and continued good purchases, but the plain fact is: if we don’t buy toxic products, manufacturers won’t make them. The more we buy toxic-free, the more toxic-free products will become available. Many companies are already moving in that direction.

And it’s not all that difficult to determine that a chemical is toxic. There are plenty of studies available on the internet. We all can read them. We all can choose the risks we want to take. We can all observe in our own bodies if exposure to a chemical is helping or harming our bodies.

I want to acknowledge and thank every manufacturer of toxic-free products and every consumer who buys them. Please continue! Change in the world will happen from each of us acting individually from our own sense of knowing what is right and good. There will be a tipping point. We’re already doing it, and our numbers can only increase. There is actually more agreement on this point than is visible. The shift has occurred. There is no shortage of toxic free products to choice from [just take a look atDebra’s List].

The bill is expected to reach the House and Senate floors for final votes any day now.

Let’s watch and see what happens, but still keep doing what we are doing.

The real change happens from our own hearts and our desires to be healthy and happy and support life. We each have the freedom to make our own choices in that regard, regardless of regulations.

The Declaration of Independence says:

We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.–That to secure these rights, Governments are instituted among Men.

In my opinion, every regulation should be designed to secure these unalienable rights.

At the same time, each of us as citizens and every business should take responsibility to secure these rights as well.

NEW YORK TIMES: Lawmakers Reach Deal to Expand Regulation of Toxic Chemicals

Frank R. Lautenberg Chemical Safety for the 21st Century Act

Safer Chemicals, Healthy Families Chemical Safety for the 21st Century Act

BLOOMBERG: DuPont, Dow to Get What They Asked For: Tough EPA Oversight

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

I don’t want to give the impression that the EPA is doing nothing to eliminate toxics. They are doing some things. Here is one example I was able to find.

In January 2006, the EPA invited the eight largest fluorocarbon producers to participate in the 2010/15 PFOA Stewardship Program.

There were two goals:

  • To commit to achieve, no later than 2010, a 95 percent reduction, measured from a year 2000 baseline, in both facility emissions to all media of perfluorooctanoic acid (PFOA), precursor chemicals that can break down to PFOA, and related higher homologue chemicals, and product content levels of these chemicals.
  • To commit to working toward the elimination of these chemicals from emissions and products by 2015.

According to the EPA, “All companies have met the PFOA Stewardship Program goals.”

I would love to see more programs like this from the EPA.

It really does take all of us—consumers, manufacturers, retailers, regulators, healthcare providers, the media and more—to eliminate toxic chemicals from consumer products, our bodies, and the environment.

  • * * *

How to Use Power Branding Secrets

The following guest blog is from an author and business consultant, for whom I had the honor of editing his book.

Edwin Dearborn, the author and motorhead with a strong sense of humor, and I wish you to enjoy his blog (lightly edited by me) here:

Power Branding Secrets

PBS

(37 Reasons to Buy Edwin Dearborn’s Book!)

Reason No. 1: If you are an entrepreneur working in a startup or small business, you lack the time to learn this branding and marketing game on your own. You need effective answers and you need them contained within 240 pages.

Reason No. 2: Most likely you lack the finances to hire expensive (yet extremely smart and effective) branding and marketing consultants. For less than the cost of a “Power Lunch,” you can own Power Branding Secrets.

Reason No. 3: Marketing people sometimes “explain” branding, marketing and social media in a way that leaves you confused. Power Branding Secrets will bring clarity and actionable accomplishment.

Reason No. 4: To revive your business’s economy, you will need to become more proficient at branding, marketing and sales. Power Branding Secrets demonstrates to you how to become extremely proficient in these very areas.

Reason No. 5: The best ideas, products and businesses do not necessarily succeed on their own merits; they need to be marketed, sold and distributed professionally and rapidly.

Reason No. 6: For those wanting to learn a better way to build their personal brand, Power Branding Secrets offers you insights on how to build a powerful personal brand.

Reason No. 7: I am a first time author. Help support new authors by purchasing their books. Buy my book!

Reason No. 8: I am a conservative Libertarian. I believe in a free-market system. This book will help propel our nation’s economy upward.

Reason No. 9: To understand how to succeed in business, regardless of your specialty or field, you need to learn how to brand, market and sell yourself and your business. The most successful CEOs and leaders became so because they are amazing at selling their ideas. Power Branding Secrets empowers business leaders (like you) with pragmatic know-how.

Reason No. 10: To understand the true meaning of the most abused word in advertising – “Value” – and how it relates to branding, marketing, sales and attracting new business, you will need to read Power Branding Secrets.

Reason No. 11: Blogging is the one of the most effective small-business marketing tools to promote a brand. Most business people are in the dark about blogging’s prowess. Power Branding Secrets shines light on how to blog effectively.

Reason No. 12: You either need to create or curate branded content. Power Branding Secrets clarifies how to create and curate branded content with ease.

Reason No. 13: Most businesses do not know how to establish a marketing budget. Power Branding Secrets reveals the importance of managing your marketing budget with exact tips.

Reason No. 14. In order to succeed branding requires the support of a well-drilled infrastructure. Power Branding Secrets informs you about the relationship among organizational processes and marketing success.

Reason No. 15: Power Branding Secrets explains what “content marketing” is and how it helps a brand explode with relevance, awareness and new customers.

Reason No. 16: Power Branding Secrets shows clearly the importance of Marketing and Sales working together, versus the common tragedy of these two departments working at odds.

Reason No. 17: If you have ever desired to know – with total certainty – the difference between Marketingand Sales, then you need to buy and read Power Branding Secrets.

Reason No. 18: You can discover what I refer to as “forgotten content” and how it can elevate the quality of customer service as your competitive edge in a dog-eat-dog business world.

Reason No. 19: Learn how proper market research can be conducted rapidly, easily and with very little money.

Reason No. 20: I dedicated my book to my mother, Jackie. The more books I sell, the more people will know how awesome my mother is.

Reason No. 21: I am the father of four, wonderful and beautiful children. More of my books sold means more opportunity that I create to give my children a better life.

Reason No. 22: I reveal in Power Branding Secrets why strategy is so key to building a brand. Most companies operate on hope or vague, unwritten plans. Strategic planning is an exact process that increases a brand’s chance for viability and notoriety.

Reason No. 23: In my book, I clarify and describe in detail the “Branding Triangle” and how it provides insight into the full conceptual understanding of what Branding is composed, and how to build your own triangle.

Reason No. 24: I love motorcycles and have been riding them since I was 10 years old. When I sell more books, I will be able to purchase numerous more motorcycles.

Reason No. 25: In my book, I dedicate an entire chapter to mobile marketing and actionable tips on how to become more proficient in promoting your brand in this mobile age.

Reason No. 26: I teach in my book how to leverage the power of video marketing and YouTube to reach, engage and convert more customers to your brand. You will learn how to conduct a successful video marketing program.

Reason No. 27: Your brand can easily grow by working with “Influencers.” I show you how.

Reason No. 28: I list out the four unique uses of social media. Do you know and use all four to grow your brand?

Reason No. 29: Learn my best tips on how to grow your social media followers organically. In less than 3 years, I now have over 30,000 followers on social media.

Reason No. 30: I reveal in my book how we can revive the American economy. So simple, yet very powerful and direct.

Reason No. 31: I dedicate one entire chapter to Public Relations and how to leverage it to generate positive exposure, recognition as a leader and, most importantly, additional customers.

Reason No. 32: I list out the exact 37 branding, marketing and sales leaders, which you should be following.

Reason No. 33: In Power Branding Secrets, I cover the topic of “Newsjacking”and how this could become some of your most-shared news and content, driving leads and customers to your business.

Reason No. 34: Want to become a published author? I show you the best methods to making this dream come true. This was my road map to becoming a published author.

Reason No. 35: In the second-to-the-last chapter, I detail a content marketing strategy that is the “sweet spot” between perfectly branded content and SEO.

Reason No. 36: I reveal the secret of why customers prefer to purchase branded products and services over non-branded counterparts.

Reason No. 37: Power Branding Secrets is just a damn good book! Buy my book today!

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EDWIN DEARBORN is an author, family man, motorcyclist, and 30-year, acclaimed C-level expert executive, who consults and coaches business owners internationally.

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