The following guest blog is from an author and business consultant, for whom I had the honor of editing his book.
Edwin Dearborn, the author and motorhead with a strong sense of humor, and I wish you to enjoy his blog (lightly edited by me) here:
(37 Reasons to Buy Edwin Dearborn’s Book!)
Reason No. 1: If you are an entrepreneur working in a startup or small business, you lack the time to learn this branding and marketing game on your own. You need effective answers and you need them contained within 240 pages.
Reason No. 2: Most likely you lack the finances to hire expensive (yet extremely smart and effective) branding and marketing consultants. For less than the cost of a “Power Lunch,” you can own Power Branding Secrets.
Reason No. 3: Marketing people sometimes “explain” branding, marketing and social media in a way that leaves you confused. Power Branding Secrets will bring clarity and actionable accomplishment.
Reason No. 4: To revive your business’s economy, you will need to become more proficient at branding, marketing and sales. Power Branding Secrets demonstrates to you how to become extremely proficient in these very areas.
Reason No. 5: The best ideas, products and businesses do not necessarily succeed on their own merits; they need to be marketed, sold and distributed professionally and rapidly.
Reason No. 6: For those wanting to learn a better way to build their personal brand, Power Branding Secrets offers you insights on how to build a powerful personal brand.
Reason No. 7: I am a first time author. Help support new authors by purchasing their books. Buy my book!
Reason No. 8: I am a conservative Libertarian. I believe in a free-market system. This book will help propel our nation’s economy upward.
Reason No. 9: To understand how to succeed in business, regardless of your specialty or field, you need to learn how to brand, market and sell yourself and your business. The most successful CEOs and leaders became so because they are amazing at selling their ideas. Power Branding Secrets empowers business leaders (like you) with pragmatic know-how.
Reason No. 10: To understand the true meaning of the most abused word in advertising – “Value” – and how it relates to branding, marketing, sales and attracting new business, you will need to read Power Branding Secrets.
Reason No. 11: Blogging is the one of the most effective small-business marketing tools to promote a brand. Most business people are in the dark about blogging’s prowess. Power Branding Secrets shines light on how to blog effectively.
Reason No. 12: You either need to create or curate branded content. Power Branding Secrets clarifies how to create and curate branded content with ease.
Reason No. 13: Most businesses do not know how to establish a marketing budget. Power Branding Secrets reveals the importance of managing your marketing budget with exact tips.
Reason No. 14. In order to succeed branding requires the support of a well-drilled infrastructure. Power Branding Secrets informs you about the relationship among organizational processes and marketing success.
Reason No. 15: Power Branding Secrets explains what “content marketing” is and how it helps a brand explode with relevance, awareness and new customers.
Reason No. 16: Power Branding Secrets shows clearly the importance of Marketing and Sales working together, versus the common tragedy of these two departments working at odds.
Reason No. 17: If you have ever desired to know – with total certainty – the difference between Marketingand Sales, then you need to buy and read Power Branding Secrets.
Reason No. 18: You can discover what I refer to as “forgotten content” and how it can elevate the quality of customer service as your competitive edge in a dog-eat-dog business world.
Reason No. 19: Learn how proper market research can be conducted rapidly, easily and with very little money.
Reason No. 20: I dedicated my book to my mother, Jackie. The more books I sell, the more people will know how awesome my mother is.
Reason No. 21: I am the father of four, wonderful and beautiful children. More of my books sold means more opportunity that I create to give my children a better life.
Reason No. 22: I reveal in Power Branding Secrets why strategy is so key to building a brand. Most companies operate on hope or vague, unwritten plans. Strategic planning is an exact process that increases a brand’s chance for viability and notoriety.
Reason No. 23: In my book, I clarify and describe in detail the “Branding Triangle” and how it provides insight into the full conceptual understanding of what Branding is composed, and how to build your own triangle.
Reason No. 24: I love motorcycles and have been riding them since I was 10 years old. When I sell more books, I will be able to purchase numerous more motorcycles.
Reason No. 25: In my book, I dedicate an entire chapter to mobile marketing and actionable tips on how to become more proficient in promoting your brand in this mobile age.
Reason No. 26: I teach in my book how to leverage the power of video marketing and YouTube to reach, engage and convert more customers to your brand. You will learn how to conduct a successful video marketing program.
Reason No. 27: Your brand can easily grow by working with “Influencers.” I show you how.
Reason No. 28: I list out the four unique uses of social media. Do you know and use all four to grow your brand?
Reason No. 29: Learn my best tips on how to grow your social media followers organically. In less than 3 years, I now have over 30,000 followers on social media.
Reason No. 30: I reveal in my book how we can revive the American economy. So simple, yet very powerful and direct.
Reason No. 31: I dedicate one entire chapter to Public Relations and how to leverage it to generate positive exposure, recognition as a leader and, most importantly, additional customers.
Reason No. 32: I list out the exact 37 branding, marketing and sales leaders, which you should be following.
Reason No. 33: In Power Branding Secrets, I cover the topic of “Newsjacking”and how this could become some of your most-shared news and content, driving leads and customers to your business.
Reason No. 34: Want to become a published author? I show you the best methods to making this dream come true. This was my road map to becoming a published author.
Reason No. 35: In the second-to-the-last chapter, I detail a content marketing strategy that is the “sweet spot” between perfectly branded content and SEO.
Reason No. 36: I reveal the secret of why customers prefer to purchase branded products and services over non-branded counterparts.
Reason No. 37: Power Branding Secrets is just a damn good book! Buy my book today!
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EDWIN DEARBORN is an author, family man, motorcyclist, and 30-year, acclaimed C-level expert executive, who consults and coaches business owners internationally.