Using 10 Essential Selling Skills
What Was Created in 1898 Can Help You Today
In one sentence one of the world’s most prolific writers and respected administrators, explains the entire rationale for why salespeople are important to any business concern anywhere in any economy:
“The skill of the salesman is devoted to enhancing the desire and value in the eyes of the buyer and obtaining adequate payment.” — L. Ron Hubbard, from an article entitled “Group Sanity.”
This can be broken down to using 10 essential selling skills.
Goods and services, contrary to opinion, do not sell themselves. Madison Avenue advertising agencies, part of a multi-billion dollar sales activity, attempt to deliver messages that make product sales occur.
Even if only to develop viral, word-of-mouth recommendations from one person to another or others, advertising campaigns require someone to write the copy that will persuade viewers or listeners to understand the values of certain goods and services and want them.
However, the communication that brings people to purchase offered goods and services, is the exclusive domain of the individual salesperson. The confident exchange of goods and services for adequate payment makes the state of the world’s different economies dependent largely upon, one by one, a single salespeople and his/her using 10 essential selling skills.
Madison Avenue copy writers and the world’s salespeople, therefore, work in conjunction with each other to create not only a demand for, but also sales of, certain goods and services.
1800’s Formula Still Relevant Today
Advertising Hall of Fame inductee E. St. Elmo Lewis developed an advertising-copy formula in 1898, which swept through the American sales industry across for three decades before it fell out of use from being too popular, having losing its exclusive identity. Lewis’ formula, enhanced and improved with the addition of an author-developed training regimen that includes drills that enhance using 10 essential selling skills, is found in the acclaimed book, LISTEN MORE SELL MORE, by author Ronald Joseph Kule. The lack of having, knowing, and applying correct, basic definitions and data regarding sales and selling IS the root of all sales failure. Inadequate practical drills for practice exacerbate the problem. In LISTEN MORE SELL MORE the reader learns:
- what sales actually IS.
- how to overcome fear of selling.
- the reason why a salesperson cannot apply what he learns
- how to get a sales message across to a prospect.
- what prevents a prospect from buying your product.
- what makes a prospect want your product.
- what people really buy! (Hint: it’s NOT your product!)
- when to speak and when to listen.
- how NOT to sell.
- how to WIN at selling.
About the Author Ronald Joseph Kule
Ronald Joseph Kule sold a variety of goods and services over 39 years. He tripled his newspaper route as a pre-teen. As a teenager, he earned more tips than the floor waitresses in a restaurant, while concurrently running a 21-seat food counter and building desserts for the wait staff. He also started a successful lawn-mowing service, which he expanded 5X.
He has sold door-to-door, B2C and B2B in-person and online, cold-calling and on-appointment, and to financial services business owners, presidents and boards of directors in offices and boardrooms across all 48 contiguous states and six Canadian provinces. Total sales were tens of millions of dollars.
He ranked among the Top Five for every company he represented, working exclusively on straight-commission for his entire career.
In his last sales position, he assisted an international marketing and sales company’s expansion from $200,000 annual sales to over $10,000,000, while earning Number One in Sales for 18 years in a row.
Along his way, Kule trained hundreds of salespeople on his successful selling approach that includes the 10 essential selling skills. This eventually became the basis for his sales training books and acclaimed sales training workshops delivered on contract to groups and companies worldwide.
Three earlier training books are available online at Amazon.com and Smashwords.com.
Today, Kule writes and publishes books, delivers one-day sales training workshops, and writes blogs for two companies.
Under the aegis of his market research company, Research Target Group, he consults on contract to businesses that need and want excellent market research, surveys and positioning. The services of On-Target Research, an international firm with 27 years of experience and stellar statistics, are used in delivery.
Learn to sell using 10 essential selling skills, better and easier than you ever dreamed possible. Buy and read “LISTEN MORE SELL MORE.”
© 2014 by Ronald Joseph Kule and KuleBooks LLC. All Rights Reserved.