Some people think that they will never be able to sell anything. They think that salespeople are born with their skills, not made. They read Dale Carnegie, Og Mandino, Joe Girard, Jeffrey Gitomer, and watch Donald Trump and his ilk and say, “I couldn’t do what they do. I can’t sell. I’ll never be able to sell anything.” But in doing so, they sell themselves short.
Selling is a craft, which can be learned. It isn’t any harder than learning how to communicate and be understood. We all learn to do that by watching others, listening to what they say and mimicking them.
The fact is, selling is simply communicating with a specific purpose to help another person make a decision to buy what is offered. Every sales communication follows the same basic rules, which in many ways mirror the rules of ordinary communication. Anyone can learn to communicate, and can learn to sell, well.
Selling, when it approaches “art,” is a matter of the quality of the sales communication. This, too, can be taught. In fact, it can be exercised. The improvement of skills necessary to accomplish easily closed deals requires practice based on effective, basic data.
Sell Better, Sell Easier, Sell Everything Artfully (in Italian, VENDERE Maglio, piu facilmente e con Maestria) (Spanish, Vender Mejor, Vender más fácil, Vende todo lo Artistícamente) (French, Mieux Vendre, Vendre plus facilement, Vendre tout ce Astucieusement) by Ronald Joseph Kule brings to sales training a unique and new selling approach that both underscores and undercuts the importance of the right sales-training basic data. (Russian edition coming soon.)
The book is small in number of pages and direct in its message, but therein lies its power: you get only the effective data codified for efficiency and workability. After all, do you really have the time to sort out the important from the unimportant?
Great thinkers in all ages have praised the virtues of simplicity: “Simplicity is the ultimate sophistication,” noted Leonardo Da Vinci; “Keep it simple and good things will happen,” marketer, Jack Trout wrote in his masterful, The Power of Simplicity. “Out of intense complexities intense simplicities emerge,” said Winston Churchill, and Henry David Thoreau extolled, “Simplify, simplify, simplify.”
A few hours with this book and a friend to help you do the simple selling exercises can change your sales career overnight for the better. Internationally, students of Kule’s book are closing more sales with greater ease and understanding than ever before.
Sell Better, Sell Easier, Sell Everything Artfully, a collection of actual sales stories, an easy-to-learn sales method that makes any other sales techniques more accessible and selling exercises developed exclusively by the book’s author, is available online at Amazon.com in both hard-copy and E-book formats. In Italy, the hard-copy is available at www.vendereconmaestria.com.