Sales of my sales-training book are up in Italy as Italian salespersons begin to learn and utilize my unique selling approach. The book, Vendere Meglio, piu facilmente e con Maestria, released in September 2012, and is being promoted online there, and through independent sales agents and distributors.
The self-help book is also the basic text for one-day, Better Easier Sales Technology™ (B.E.S.T.) sales-training workshops, which are conducted in Italy and America for companies that commission them. In Italy, contact Rocco Lanata, the book’s Italian publisher, at www.vendereconmaestria.com. In America, contact the author at www.ronkulebooks.com. The American edition title is Sell Better, Sell Easier, Sell Anything Artfully.
Both the book and the workshops undercut other sales techniques and supply exclusive, selling exercises that improve skills immediately. Both are recommended by international sales consultants.
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